Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data
| Year of publication: |
2008
|
|---|---|
| Authors: | DeSarbo, Wayne S. ; Atalay, A.Selin ; LeBaron, David ; Blanchard, Simon J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 35.2008, 1, p. 142-153
|