Estimating the effectiveness of advertising : some pitfalls in econometric methods
Richard E. Quandt
| Year of publication: |
1964
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| Authors: | Quandt, Richard E. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 1.1964, 2, p. 51-60
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| Subject: | Ökonometrik | Werbungsbetrieb |
| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002666496