Estimating the Importance of Social Media in Consumers’ Education and Information Using New Techniques

The social media is composed of easily accessible web tools through which people converse, participate, create, recommend, valorify information and respond online to everything that happens around them. These web tools offer a dynamic virtual environment where users are engaged in a continuous traffic generated by information and interactivity. Internet development and access to information led to a change in consumer behavior in Romania. In this context, it must be taken into account that the buying decision and the decision to include certain foods in daily diet is significantly influenced by the views and experiences of other consumers, expressed in the virtual environment. Thus a new communication channel provided by the internet through social media (forums, chat, blogs, sites reviews) appeared. In this respect, we conducted a research - using the main search engines – with the aim to analyze the evolution of the number of forums and blogs, and also of the posts on these, related to the words bio-eggs, eggs from battery raised chickens and eggs numbering, during December 2009 – June 2010.