Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model
| Year of publication: |
2006
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| Authors: | Yang, Sha ; Narayan, Vishal ; Assael, Henry |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 25.2006, 4, p. 336-349
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