Estimating the sales potential of a new heating system : an "inverted" Lancaster approach
Aviel Verbruggen ; Els Gijsbrechts
| Year of publication: |
1989
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|---|---|
| Authors: | Verbruggen, Aviel |
| Other Persons: | Gijsbrechts, Els (contributor) |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 5.1989, 4, p. 289-302
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| Subject: | Marktforschung | Market research | Heizungsanlage | Heating system | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001084185