Estimating time-varying parameters in brand choice models : a semiparametric approach
Daniel Guhl, Bernhard Baumgartner, Thomas Kneib, Winfried J. Steiner
| Year of publication: |
September 2018
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| Authors: | Guhl, Daniel ; Baumgartner, Bernhard ; Kneib, Thomas ; Steiner, Winfried J. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 35.2018, 3, p. 394-414
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| Subject: | Brand choice modeling | Time-varying parameters | Heterogeneity | Semiparametric regression | P(enalized) splines | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Nichtparametrisches Verfahren | Nonparametric statistics | Schätztheorie | Estimation theory | Schätzung | Estimation |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2018.03.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011943226