Estimating travellers' value when purchasing auxiliary services in the airline industry based on the RFM model
Yanhong Chen, Luning Liu, Dequan Zheng, Bin Li
| Year of publication: |
2023
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|---|---|
| Authors: | Chen, Yanhong ; Liu, Luning ; Dequan, Zheng ; Li, Bin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-9
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| Subject: | Auxiliary service | Customer segmentation | RFM model | Customer value | Purchasing behavior | Kundenwert | Fluggesellschaft | Airline | Konsumentenverhalten | Consumer behaviour | Luftverkehr | Air transport | Zielgruppe | Target group | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103433 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014364543