Estimation of Consumer Demand with Stock-Out Based Substitution: An Application to Vending Machine Products - How should stock-outs be accounted for when estimating demand and substitution rates for vending machine products?
| Year of publication: |
1998
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| Authors: | Anupindi, Ravi ; Dada, Maqbool ; Gupta, Sachin |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 17.1998, 4, p. 406-423
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