Estimation of promotional strategies for newer vs older drugs based on physician prescribing data
Füsun F. Gönül; Franklin J. Carter
| Year of publication: |
2012
|
|---|---|
| Authors: | Gönül, Füsun F. ; Carter, Franklin J. |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 6.2012, 1, p. 39-54
|
| Subject: | Produktentwicklung | New product development | Gesundheitsmarketing | Health care marketing | Ärzte | Physicians | Marktsegmentierung | Market segmentation | Pharmaindustrie | Pharmaceutical industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009553794