Estimation of promotional strategies for newer vs older drugs based on physician prescribing data
Füsun F. Gönül; Franklin J. Carter
| Year of publication: |
2012
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| Authors: | Gönül, Füsun F. ; Carter, Franklin J. |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 23645404. - Vol. 6.2012, 1, p. 39-54
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010005810