Ethical and social responsibility in global marketing : an evaluation of corporate commitment to stakeholders
Ephraim Okoro
| Year of publication: |
2012
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|---|---|
| Authors: | Okoro, Ephraim |
| Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 11.2012, 8, p. 863-869
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| Subject: | Stakeholder | Unternehmensethik | Business ethics | Corporate Social Responsibility | Corporate social responsibility | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659404