Ethical branding in a divided world : how political orientation motivates reactions to marketplace transgressions
Thomas Allard, Brent McFerran
| Year of publication: |
2022
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|---|---|
| Authors: | Allard, Thomas ; McFerran, Brent |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 32.2022, 4, p. 551-572
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| Subject: | Attribute Formation | Branding | Ethical Consumption | Moral Judgment | Political Ideology | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Markenführung | Brand management | Markenimage | Brand image | Ideologie | Ideology | Unternehmensethik | Business ethics | Wirtschaftsethik | Economic ethics | Nachhaltiger Konsum | Sustainable consumption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1270 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013426606