Ethical Decisions and Response Mode Compatibility:Weighting of Ethical Attributes in Consideration Sets Formed by Excluding Versus Including Product Alternatives
| Year of publication: |
2009
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|---|---|
| Authors: | Irwin, Julie R. ; Naylor, Rebecca Walker |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 2, p. 234-246
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