Ethical design in social media : assessing the main performance measurements of user online behavior modification
José Ramón Saura, Daniel Palacios-Marqués, Agustín Iturricha-Fernández
| Year of publication: |
2021
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|---|---|
| Authors: | Saura, José Ramón ; Palacios Marqués, Daniel ; Iturricha-Fernández, Agustín |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 129.2021, p. 271-281
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| Subject: | Ethical design | Performance measurements | Social media | Surveillance capitalism | User behavior modification | Social Web | Social web | Performance-Messung | Performance measurement | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.03.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012509397