Ethical issues of global marketing: avoiding bad faith in visual representation
| Year of publication: |
2002
|
|---|---|
| Authors: | Borgerson, Janet L. ; Schroeder, Jonathan E. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 5, p. 570-594
|