Ethical marketing research in the digital age : how can academics and practitioners work together?
Lillian Clark
| Year of publication: |
2014
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|---|---|
| Authors: | Clark, Lillian |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013/14, 4, p. 258-259
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| Subject: | digital marketing | market research | data protection | Marktforschung | Market research | Datenschutz | Data protection | Digitalisierung | Digitization | Marketing | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385976