Ethical Positioning Index (EPI) : an innovative tool for differential brand positioning
Mahim Sagar; Rishabh Khandelwal; Amit Mittal; Deepali Singh
| Year of publication: |
2011
|
|---|---|
| Authors: | Sagar, Mahim ; Khandelwal, Rishabh ; Mittal, Amit ; Deepali, Singh |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 16.2011, 2, p. 124-138
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Ethik | Ethics | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009159271