Ethical reputation and retail bank selection : a sequential exploratory mixed-methods study in an emerging economy
Year of publication: |
2022
|
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Authors: | Butt, Irfan ; Ul-Haq, Shoaib ; Shareef, Mahmud Akhter ; Chowdhury, Abdul Hannan ; Ahmed, Jashim Uddin |
Subject: | Attitude-behavior gap | Ethical orientation | Ethical reputation | General theory of marketing ethics | Mixed methods | Negativity bias | Pakistan | Ethik | Ethics | Unternehmensethik | Business ethics | Reputation | Firmenimage | Corporate reputation | Bank | Wirtschaftsethik | Economic ethics | Konsumentenverhalten | Consumer behaviour |
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