Ethics and Marketing on this Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns

The Role of Brand Personality in Charitable Giving: An Assessment and Validation

Venable, Beverly T., (2005)

Sports Celebrity Influence on the Behavioral Intentions of Generation Y

Bush, Alan J., (2004)

INTERNET - Potential Challenges the Internet Brings to the Agency-Advertiser Relationship - Does the internet pose a threat to agency-advertiser relationships? A national sample suggests the challenge is at the structural, rather than strategic, level.

Bush, Alan J., (2000)