Ethics in marketing and communications : towards a global perspective
ed. by Mary M. McKinley
| Year of publication: |
2011
|
|---|---|
| Other Persons: | McKinley, Mary M. (contributor) |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Unternehmensethik | Marketing | Aufsatzsammlung | Kommunikation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 130 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-230-35855-3 ; 0-230-35855-1 |
| Source: |
Persistent link: https://www.econbiz.de/10009495731