Ethnic identity, consumption of cultural apparel, and self-perceptions of ethnic consumers

Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator

Chattaraman, Veena, (2009)

Ethnic identity, consumption of cultural apparel, and self‐perceptions of ethnic consumers

Chattaraman, Veena, (2008)

Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator

Chattaraman, Veena, (2009)