Ethnic Identity in Advertising: A Review and Meta-Analysis
| Year of publication: |
2012
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|---|---|
| Authors: | Sierra, Jeremy J. ; Hyman, Michael R. ; Heiser, Robert S. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 13284459. - Vol. 18.2012, 4 (1.10.), p. 489-514
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