Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Wei Shao, Yunen Zhang, Anni Cheng, Sara Quach and Park Thaichon
| Year of publication: |
2023
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|---|---|
| Authors: | Shao, Wei ; Zhang, Yunen ; Cheng, Anni ; Quach, Sara ; Thaichon, Park |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 8, p. 1377-1418
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| Subject: | advertising | body image | Ethnicity | social distinctiveness | social identity | Ethnische Gruppe | Ethnic group | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Sozialpsychologie | Social psychology | Soziale Beziehungen | Social relations | Persönlichkeitspsychologie | Personality psychology | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2172663 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014450218