Ethnocentrism and consumer knowledge in the U.S. auto consumer
John Story and Lynn Godwin
| Year of publication: |
2023
|
|---|---|
| Authors: | Story, John ; Godwin, Lynn |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 35.2023, 5, p. 451-463
|
| Subject: | Automobile brands | consumer ethnocentrism | country of brand | country of origin | country stereotypes | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Nationalkultur | National culture | USA | United States | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2023.2176397 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014422396