Ethnocentrism and ountry of origin effects among immigrant consumers
Mohammadali Zolfagharian and Roberto Saldivar; Qin Sun
| Year of publication: |
2014
|
|---|---|
| Authors: | Zolfagharian, Mohammadali ; Saldivar, Roberto ; Sun, Qin |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 1, p. 68-84
|
| Subject: | Ethncentrism | Country of origin | Multicultural | Empirical | Immigrant | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Migranten | Migrants | Nationalkultur | National culture | Ursprungsregeln | Rules of origin | Internationale Migration | International migration | Einwanderung | Immigration | Kulturelle Identität | Cultural identity | Interkulturelle Beziehungen | Cross-cultural relations | Markenimage | Brand image | Ethnische Gruppe | Ethnic group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010253981