Ethnocentrism and xenocentrism among indian consumers towards global technology brands : importance of brand image and brand attitude
Ali Kara, S. Shyam Prasad and John E. Spillan
| Year of publication: |
2024
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|---|---|
| Authors: | Kara, Ali ; Prasad, S. Shyam ; Spillan, John E. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 36.2024, 5, p. 503-519
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| Subject: | brand attitudes | brand image | Ethnocentrism | Indian consumers | purchase intentions | xenocentrism | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Indien | India | Markenartikel | Brand | Nationalkultur | National culture | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2024.2324764 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015191949