Ethnographic Case Study (ECS): Abductive modeling of ethnography and improving the relevance in business marketing research
| Year of publication: |
2010
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| Authors: | Akdeniz, M. Billur ; Gonzalez-Padron, Tracy ; Calantone, Roger J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 39.2010, 1, p. 25-40
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