Ethnography goes digital : researching professionals using a qualitative mobile app
Isabella Pereira; Chris Perry; Stephen Johnson
| Year of publication: |
2015
|
|---|---|
| Authors: | Pereira, Isabella ; Perry, Chris ; Johnson, Stephen |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 57.2015, 2, p. 308-311
|
| Subject: | Ethnologie | Ethnology | Mobile Anwendung | Mobile application | Marktforschung | Market research | Qualitative Methode | Qualitative method | Online-Marketing | Internet marketing | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011300208