EU consumer habits regarding fishery and aquaculture products : Annex 2: Stakeholder survey

One of the objectives of the study is to evaluate the evolution of the offer and its adaptation to consumer needs and expectations, in particular to clarify if the offer is justified by a demand from the consumer or if the consumer purchasing behaviour is driven by the offer. Through analysing information from operators at retail stage, the aim is to see to what extent consumer attitudes are reflected in their purchasing choices, to check whether discrepancies exist and to find the causes thereof. Together with the consumer survey of Task 3, this analysis contributes to providing a thorough understanding of the consumer profile and of the market adaptation to his/her needs, both at the EU and national level. To meet this objective it has been agreed to carry out a series of interviews of wholesalers and fishmongers.