European Retail Research
edited by Peter Schnedlitz, Dirk Morschett, Thomas Rudolph, Hanna Schramm-Klein, Bernhard Swoboda
| Year of publication: |
2010
|
|---|---|
| Authors: | Schnedlitz, Peter |
| Other Persons: | Morschett, Dirk (contributor) ; Rudolph, Thomas (contributor) ; Schramm-Klein, Hanna (contributor) ; Swoboda, Bernhard (contributor) |
| Publisher: |
Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden |
| Subject: | Einzelhandel | Retail trade | Europa | Europe | EU-Staaten | EU countries | Forschung | Research | Handelsforschung |
| Description of contents: | Description [swbplus.bsz-bw.de] |
| Extent: | Online-Ressource (VIII, 222p. 25 illus, digital) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Includes bibliographical references Preface of the Editors; Contents; Interactive Web 2.0 Applications in the Multi-Channel Marketing for Retailers; 1. Introduction; 2. Theoretical Background of Multi-Channel Retailing; 3. Foundations ofWeb 2.0; 4. Web 2.0 in Multi-Channel Retailing; 5. Conclusion and Implications; References; How to Maintain a Process Perspective on Retail Internationalization:The IKEA Case; 1. Introduction; 2. Retail Internationalization; 3. Knowledge Sharing Across National Borders; 4. Method; 5. IKEA's International Expansion; 6. Concluding Discussion; References Trade Credit Periods in Retail Commerce for Products of Mass Consumption: An Application to Spanish Legislation1. Introduction and Objectives; 2. Literature Review; 3. Methodology: Database and Variables; 4. Results; 6. Conclusions, Limitations and Future Lines of Research; References; Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirical Study of Performance Attributes Using Kano's Theory; 1. Introduction; 2. Theoretical Background; 3. Research Hypotheses; 4. Empirical Study and Methodology; 5. Discussion and Implications; References Clustering Customer Contact Sequences - Results of a Customer Survey in Retailing1. Introduction; 2. Literature Review and Conceptual Background; 3. Empirical Study: Customer Segmentation Based upon Customer Contact Sequences; 4. Results: Customer Contacts, Contact Sequences and Sequence Clusters; 5. Discussion and Conclusions; References; The In-Store Antecedents and Consequences of Perceived Shopping Value for Regularly Purchased Products; 1. Introduction; 2. Literature Review and Hypotheses; 3. Methodology; 4. Discussion and Implications; 5. Limitations and Future Research; References Strategic Differentiation in the Japanese Convenience Store Business. The Example of Lawson's Format Variation1. Introduction; 2 . Strategic Use of Store Formats; 3. Outline of the Japanese Convenience Store Business; 4. Seven-Eleven Japan as the Pioneer, Innovator, and the Model for the Archetypal Japanese CVS Format; 5. Lawson's Store Development Activities and Format Variation; 6. Conclusions; References; Retailing in the United Kingdom - a Synopsis; 1. Introduction; 2. Characteristics of the UK Retail Market; 3. The Nature of Competition; 4. Outlook; References The Danish Retail Market: Overview and Highlights1. Introduction; 2. A Profile of the Danish Retail Sector; 3. A Profile of the Danish Consumer; 4. Denmark - a Country of E-Consumers?; 5. A profile of Danish Retail Logistics; 6. Planning and Regulation Perspective; 7. Summary; References; |
| ISBN: | 978-3-8349-8938-3 ; 978-3-8349-2254-0 |
| Other identifiers: | 10.1007/978-3-8349-8938-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013522865