Evaluate and understand customer lifetime duration : an example from telecom
Chao Wang, Ilaria Dalla Pozza
| Year of publication: |
mars-avril 2015
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|---|---|
| Authors: | Wang, Chao ; Dalla Pozza, Ilaria |
| Published in: |
Revue Gestion 2000 : management & prospective. - Louvain-la-Neuve : Recherches et Publ. en Management, ISSN 0773-0543, ZDB-ID 1415978-8. - Vol. 32.2015, 2, p. 79-101
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| Subject: | Customer lifetime duration | discounted expected transactions | non-contractual setting | telecommunication industry | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry | Theorie | Theory | Dauer | Duration | Kundenwert | Customer value | Telekommunikation | Telecommunications | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassungen in französischer und spanischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011891122