Evaluating Advertising Using Split-Cable Scanner Data: Some Methodological Issues
| Year of publication: |
1992-01-01
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| Authors: | Schroeter, John R. ; Jensen, Helen H. |
| Institutions: | Department of Economics, Iowa State University |
| Series: | |
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| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10005088015