Evaluating advice : self-presentational biases between high and low self-monitors
Richard J. Harnish, K. Robert Bridges, and Matthew D. Krajci
| Year of publication: |
2012
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|---|---|
| Authors: | Harnish, Richard J. ; Bridges, K. Robert ; Krajci, Matthew D. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 4, p. 270-278
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| Subject: | Virales Marketing | Viral marketing | Kaufmotiv | Consumer motivation | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009534084