Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Francesca Dall'Olmo Riley; Chris Hand; Francesca Guido
| Year of publication: |
2014
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|---|---|
| Authors: | Dall'Olmo Riley, Francesca ; Hand, Chris ; Guido, Francesca |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 9/10, p. 904-924
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| Subject: | brand image | brand extension | fit | brand usage | double jeopardy | Markenimage | Brand image | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010411303