Evaluating brand value - a conjoint measurement application forthe automotivee industry
Claus Kolvenbach, Stefanie Krieg and Claudio Felten
| Year of publication: |
2003
|
|---|---|
| Authors: | Kolvenbach, Claus ; Krieg, Stefanie ; Felten, Claudio |
| Published in: |
Conjoint measurement : methods and applications ; with 91 tables. - Berlin : Springer, ISBN 3-540-40479-1. - 2003, p. 523-540
|
| Subject: | Conjoint-Analyse | Conjoint analysis | Markenimage | Brand image | Markenführung | Brand management | Bewertung | Evaluation |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001998808