Evaluating corporate image and reputation using fuzzy MCDM approach in airline market
| Year of publication: |
2010
|
|---|---|
| Authors: | Liou, James ; Chuang, Mei-Ling |
| Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 44.2010, 6, p. 1079-1091
|
| Publisher: |
Springer |
| Subject: | Corporate image | Fuzzy set | Analytical hierarchy process(AHP) | multi criteria decision making (MCDM) |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009396897