Evaluating design alternatives using conjoint experiments in virtual reality

In this paper the authors describe the design of an experiment based on conjoint measurement that explores the possibility of using the Internet to evaluate design alternatives. These design alternatives are presented as panoramic views, and preferences are measured by asking subjects which alternative they prefer from a choice set of design alternatives. The approach is illustrated by using the design of office spaces as an example.

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Year of publication:	2003
Authors:	Dijkstra, Jan ; Leeuwen, Jos van ; Timmermans, Harry
Published in:	Environment and Planning B: Planning and Design. - Pion Ltd, London, ISSN 1472-3417. - Vol. 30.2003, 3, p. 357-367
Publisher:	Pion Ltd, London

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://ebvufind01.dmz1.zbw.eu/10005600250