Evaluating efficiency and effectiveness of sport promotional campaigns and sport events
Marc Theeboom, Kathy Van den Bergh & Paul DeKnop
| Year of publication: |
2005
|
|---|---|
| Authors: | Theeboom, Marc ; Van den Bergh, Kathy ; DeKnop, Paul |
| Published in: |
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses. - Köln : Inst. für Sportökonomie und Sportmanagement, ISBN 3-937058-04-4. - 2005, p. 263-279
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| Subject: | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Sport | Sports | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003295959