Evaluating frequent flyer programs from the air passengers' perspective
Juan Carlos Martín; Concepción Roman; Raquel Espino
| Year of publication: |
2011
|
|---|---|
| Authors: | Martín, Juan Carlos ; Román, Concepción ; Espino, Raquel |
| Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 17.2011, 6, p. 364-368
|
| Subject: | Gran Canaria | Fluggesellschaft | Airline | Dienstleistungsqualität | Service quality | Kundenbindungsprogramm | Loyalty program | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009410726