Evaluating IT to drive customer experience : an integrated ISM-MICMAC approach
Sumant Kumar Tewari
| Year of publication: |
2020
|
|---|---|
| Authors: | Tewari, Sumant Kumar |
| Published in: |
The empirical economics letters : a monthly international journal of economics. - Rajshahi, ISSN 1681-8997, ZDB-ID 2560109-X. - Vol. 19.2020, 5, p. 369-381
|
| Subject: | IT Management | Enterprise Economy | Customer Experience | ISM-MICMAC | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012596466