Evaluating market segmentation studies : the properties of R2
Donald G. Morrison
| Year of publication: |
1973
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|---|---|
| Authors: | Morrison, Donald G. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 19.1973, 11, p. 1213-1221
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| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002506628