Evaluating marketing allocation and pricing rules by Monte-Carlo simulation
vorgelegt von Daniel Gahler ; Harald Hruschka, Guido Schryen
| Alternative title: | Auswertung von Marketingallokationen und Preissetzungsregeln durch Monte-Carlo Simulationen |
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| Year of publication: |
2020
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| Authors: | Gahler, Daniel |
| Other Persons: | Hruschka, Harald (degree supervisor) ; Schryen, Guido (degree supervisor) |
| Publisher: |
2020: Regensburg : Universitätsbibliothek Regensburg |
| Subject: | Marketing-Allocation | Pricing | ANOVA | Simulation | Theorie | Theory | Preismanagement | Pricing strategy | Monte-Carlo-Simulation | Monte Carlo simulation |
freely available
| Extent: | 1 Online-Ressource (circa 117 Seiten) Illustrationen |
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| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, Universität Regensburg, 2020 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012315831