Evaluating marketing change : an application of systems theory
by John E. Griggs
| Year of publication: |
1970
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|---|---|
| Authors: | Griggs, John E. |
| Publisher: |
East Lansing : Inst. for Internat. Business and Econom. Developm. Studies, Div. of Research, Grad. School of Business Administr., Mich. State Univ. |
| Extent: | XIV, 131 S. ; 8-o |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004579194