Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective
| Year of publication: |
1997
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|---|---|
| Authors: | Peracchio, Laura A. ; Meyers-Levy, Joan |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 24.1997, 2, p. 178-191
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