Evaluating promotional pricing effectiveness using convenience store daily sales data
Naragain Phumchusri, Warot Kosawanitchakarn, Sirawich Chawanapranee, Sirawish Srimook
| Year of publication: |
2023
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|---|---|
| Authors: | Naragain Phumchusri ; Warot Kosawanitchakarn ; Sirawich Chawanapranee ; Sirawish Srimook |
| Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 22.2023, 5, p. 362-373
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| Subject: | Autoregressive-distributed lag model | Demand forecasting | Price elasticity | Promotion effectiveness | Retail pricing | Preiselastizität | Verkaufsförderung | Sales promotion | Einzelhandelspreis | Retail price | Einzelhandel | Retail trade | Nachfrage | Demand | Konsumentenverhalten | Consumer behaviour | Lag-Modell | Lag model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-022-00415-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014372651