Evaluating public relations : a best practice guide to public relations planning, research and evaluation
Tom Watson and Paul Noble
| Year of publication: |
2007 ; 2nd ed.
|
|---|---|
| Authors: | Watson, Tom ; Noble, Paul |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Bewertung | Evaluation |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | IV, 252 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index 0801 |
| ISBN: | 978-0-7494-4979-7 ; 0-7494-4979-9 |
| Classification: | Öffentlichkeit |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003479609