Evaluating public relations : a best practice guide to public relations planning, research & evaluation
Tom Watson & Paul Noble
| Year of publication: |
2005
|
|---|---|
| Authors: | Watson, Thomas J. ; Noble, Paul |
| Publisher: |
London : Kogan Page |
| Subject: | Public relations | Evaluation | Planning | Research | Öffentlichkeitsarbeit |
| Extent: | VII, 213 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-4306-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004824268