Evaluating resposes to celebrity endorsements using projective techniques
Nisachon Tantiseneepong and Matthew Gorton; John White
| Year of publication: |
2012
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| Authors: | Tantiseneepong, Nisachon ; Gorton, Matthew ; White, John |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 15.2012, 1, p. 57-69
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853894