Evaluating retail banking service quality and convenience with MCDA techniques : a case study at the bank branch level
Fernando A. F. Ferreira; Sérgio P. Santos; Paulo M. M. Rodrigues; Ronald W. Spahr
| Year of publication: |
2014
|
|---|---|
| Authors: | Ferreira, Fernando Alberto Freitas ; Santos, Sérgio P. ; Rodrigues, Paulo M. M. ; Spahr, Ronald W. |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 15.2014, 1, p. 1-21
|
| Subject: | bank branch | cognitive mapping | multiple criteria decision analysis | performance evaluation | retail banking | service quality and convenience | Dienstleistungsqualität | Service quality | Privatkundengeschäft | Personal banking | Bank | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Bankgeschäft | Banking services | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010256864