Evaluating retail store image : an empirical study in India
Year of publication: |
2016
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Authors: | Biswal, Santosh Kumar ; Sreekumar ; Panda, Arun Kumar |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 9.2016, 1, p. 68-91
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Subject: | store | image | retail | India | economy | reputation | emerging | influence | excellence | Indien | Firmenimage | Corporate reputation | Einzelhandel | Retail trade | Reputation | Konsumentenverhalten | Consumer behaviour |
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